FromWord
Fuelora
Brand identity for an innovative fitness towel, with the aim of launching a Kickstarter campaign to raise funds for the first batch of products.
Client:
Fuelora
Year:
2024
Service:
Brand Identity
Timeline:
2 months
Logo Design
The logo is a wordmark composed of the brand name itself and the distinctive character.
Visual Identity
The choice of colors and fonts to be used was thoughtful to give a look of professionalism combined with the easy user experience that the brand offers.
Logo Construction
The logo was created by modelling the classic asterisk symbol in a human form, inspired by the movement and dynamism embedded in the values of the project.
Product Design
Being a new brand means making yourself known, expanding your identity and values. One way is to show the actual uses and benefits of the product.
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