Fuelora

Clients

Fuelora

Service:

Branding

Packaging

Brand identity for an innovative fitness towel, with the aim of launching a Kickstarter campaign to raise funds for the first batch of products.

Feb 2024

Fuelora

Clients

Fuelora

Service:

Branding

Packaging

Brand identity for an innovative fitness towel, with the aim of launching a Kickstarter campaign to raise funds for the first batch of products.

Feb 2024

Fuelora

Clients

Fuelora

Service:

Branding

Packaging

Brand identity for an innovative fitness towel, with the aim of launching a Kickstarter campaign to raise funds for the first batch of products.

Feb 2024

about

The logo is a wordmark composed of the brand name itself and the distinctive character.

The choice of colors and fonts to be used was thoughtful to give a look of professionalism combined with the easy user experience that the brand offers.

The logo was created by modeling the classic asterisk symbol in a human form, inspired by the movement and dynamism embedded in the values of the project.

Being a new brand means making yourself known, expanding your identity and values. One way is to show the actual uses and benefits of the product.